![]() Otherwise, DFP will serve a third-party ad that pays more. Through DFP, an AdX ad will only be served if it is the highest-paying bid. Publishers using DFP get the advantage of knowing exactly how much they will be earning through an AdX advertisement. Dynamic allocation is basically an automated choice and checks if an Ad Exchange ad or a third-party ad should run. You can sell ads directly or deliver them using AdSense or any other third-party ad network.Īlso read: DFP Now Supports Programmatic Native Ads for Desktop and Mobile Why is it Better than Other Ad Servers?Ī key factor that distinguishes GAM from other ad servers is that its Google Adx dynamic allocation setup is unmatched in the industry. With advanced features such as ad trafficking and delivery, inventory management, revenue optimization, inventory forecasting, and granular reporting, DFP provides an entire toolkit to publishers for delivering ads on their web, mobile, and video ad inventory.Ī full feature list of DFP is available on their website. ![]() How Does DoubleClick DFP Work?ĭFP is a hosted ad server, meaning that it acts as an intermediary between your ad inventory and the ad networks and advertisers that want to purchase your ad space. Moreover, DFP gives you deeper control over your ad inventory and significantly better ad management and delivery options.īefore we move forward, do you know all the jargon used in DFP? No? Here is a glossary to help. Since it’s built and managed by Google, you can expect an intuitive user interface and robust functioning that you’ve likely experienced with AdSense. For instance, most have heard of DoubleClick for Publishers (DFP), but few know how it works. Google itself has an impressive set of products for publishers that commonly get overlooked because they just sound complex. This is where ad exchanges and ad servers come in. Publishers who’ve been in the game for a long time, however, may begin to notice that AdSense can be a bit limiting in terms of the features that it offers, more importantly, the features that it does not offer. Most bloggers and online publishers understand how AdSense works, part of its universal appeal lies in the fact that it’s probably the simplest monetization method that exists - you just have to create an account, set up a few ads, and you’re ready to go. If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers (now Google Ad Manager). In this blog, we are sharing information on what does DoubleClick DFP meaning for Publishers and why it is the simplest method of ad monetization.
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